International Business Plan

Our service to optimize the globalization effort, is through a dialogue oriented process of mission critical issues in relation to International and Global Trade, Distribution Channel Strategy, PartnerShips - using Best Business Practice from the leading players.

My many years of experience in fostering and growing long-lasting plans and strategies for global marketing and penetration is the genuine base for this services – which is based on Best Business Practice in the field of dynamic business strategies for globalization, effective international distribution & trade relations, together with resourceful and innovative PartnerShips in the channel context. More than 35 public institutions, numerous leading companies around the globe, various governments, combined with extended business surveys from more than 2.600 relevant and inspiring interviews, has contributed to perhaps the most comprehensive service regarding cross-border business relations, global strategies, re-structuring sales- and distribution channels, perspectives in e-business, and maybe most important of all - the digital age’s impact on consumers and business relations – focusing on the distribution sector. Efficient methods from the European Unions’ Business co-operation Network (the BC-Net), the TransAtlantic Business Dialogue (TASBI), and the GO International trade-concept adds value to the services with cases, visions and solid business understanding – all taking of in Best Business Practice.

This accumulated knowledge in how to design, create and maintain your enterprise’s Global Business Set-up can be acquired in form of a 3-step process, including the goal-oriented seminar, an interactive working period and a re-launching workshop with working and successful implementation guidelines.

The proven and useful concept gives a concrete re-planning for an international business, with a number of guidelines for an effective penetration in foreign markets - all at a fixed investment and developed within a short and firm timeframe. The Service has been designed for distribution Companies with visions and a global perspective.

Some aspects from global surveys regarding strategy work

Surveys have shown that 87% of all distribution companies wanted to have a process of re-thinking strategic business with international aspects included. However, of the same group, 64% marked that they didn’t want a huge strategic document, but would rather like to have a pragmatic process – focusing on the critical issues in relation to their distribution business. 22% wanted to have a deeper insight in the strategic work, while 81% was more focused on the practical outcome of the process. 91% was concerned with the costs involved in the development of an international Business Revision and 76% expected budget overrun.

Step 1 - the 3-days integrated Seminar

Internationalization Seminar to learn, discuss and re-focus on distribution, globalization, and B2B in a strategic context

The Internationalization Seminar has been designed to take an entrepreneurial distribution organization through the re-thinking and re-structuring process of channel sales and globalization. In principle we follow a visionary distribution enterprise (GDP³ - Global Distribution Partner³) in the European market, with their re-discussion on internationalization - based on a firm and proven plan for re-designing and focusing on cross-border co-operation and increased business understanding in the distribution market and new knowledge-based economy. The objective of the Seminar is to have dialogues based on solid business practice from the industry, good and effective experiences and well-proven methodologies, in order for the company to be able to re-create and re-design their own international business set-up and direction.

The Agenda for the Seminar

� the evolution in the distribution sector towards a true market-driven industry and knowledge-based economy, including customer’s perspectives (CRM elements will be discussed), demands and decisions patterns on the distribution market. Beside this a comparison to the traditionally market, and the impact of the new economy will be highlighted.

� the competences and knowledge needed for globalization in international trade & business development, which will include sessions of mentalities and business behaviour, competitive reactions, skills and back-grounds, value chain generation, trade and business understanding

� international business strategy, including tools for diagnostics, prognosis, trends, tactics and strategic direction, working methodology, international sales and marketing, visions and brand creation

� how a localization strategy can supplement the international business set-up, and the entire business community’s impact on your sales of your services and products

� understanding strategic business in the new area, including how to handle the challenges in the digital economy, and the perspectives of the accessibility of your organization/group

� the unavoidable need for partners around the world to secure profitability, stability, localization and market knowledge

� the universe of GPM - Global PartnerShip Management^© (and CRM issues) to optimize international trade relations and to implement the needed procedures, incl. international business contracts, pricing, support structures and exit strategies

� effective Searches for Business Customers (B2b) on the global market – either direct or via other means like trade missions, exhibitions and events

� maintaining a dynamic approach in your Customer Relations and optimize profit and efficiency

� bridging the gap between the new world economy and the traditional pattern for business relations, including the business transformation that is needed

� implementing successful methods in the international sales, marketing, potential R&D, logistics and distribution

The Seminar will have long working evenings with the various dialogue themes, and plenty of time for individual discussions and debates. The seminar ends-up with launching the working period based on the guidelines for the re-thinking of your International Business Strategy (incl. who to be responsible for the work to be carried out.)

Step 2 - the working period – 3 weeks of interactive work

Re-working the International Business Set-up

Based on the 3-days seminar the roles for the coming period have been given and the participants from the seminar carry out the allocated work according to the plan. During the period there will be 3 options for interactive assistance…

1.       questions and clarification issues can be forwarded to me on e-mails - those will immediately be answered – preferably with references to Best Business Practice from the industry

2.       telephone conversations can be made to clarify immediate questions of general nature

3.       each of the participants will receive at least 2 calls during the period to follow-up on the work and monitor the progress – make adjustments and add new perspectives.

 Just before the 3^rd part the company will put the re-planning high-lights together and disseminate the plan to the participants from the seminar in time so all will have a chance to evaluate this – just prior to the re-launching workshop.

Some other aspects from surveys regarding preparations

In a survey only 16% marked that they were comfortable with receiving critical information and material for immediate action on a meeting – the remaining group would rather have this up-front for preparation – as well to clarify the material and to be mental prepared for the coming discussions. The optimal time is indicated by 74% to be 36-48 hours before such vital discussions.

STEP 3 - 2-days work-shop to secure synergy and RE-launch the Set-up...

Re-launching work-shop

Based on the dialogue material, the same team that participated in the plan will present this and we will discuss in working session mode the contents, take decisions and evaluate the result. Furthermore the re-launching work-shop will provide relevant information on how to implement the findings properly, how to inform employees, the handling of existing partners, customers and business relations, monitoring and a number of motivating issues to crises management and risk analysis.

GDP³– Global Distribution Partner³

Over the years we have created GDP – a distribution company in the progressing industry, who as a trading operation distributes components, hardware and software all over the world. The dynamic and progressive company is build on Best Business Practice in the industry and is constantly under modernization (now being in version 3). More than 4.000 surveys, interviews and practical assignments in distribution companies add to the value of GDP3 and cases etc. have their origin in this “successful company”. 

EEC Data Support’s quite unique way to discuss business development..

Strategy Seminar in Thailand

From EEC Data Supports comments: “Why use traditional methods and costly conference facilities, when you can take you entire management team on a seminar where issues like business transformation, the impact on IT in the enterprise, the 5-years strategy plan, incentives and corporate image can be discussed on one integrated event. There is nothing wrong with the idea - and Jørn W.Phigalt conducts that kind of arrangements with enthusiasm, ingenuity and professionalism. The Seminar even included business visits, a presentation of a number of supply chain options, workshop’s and breakout sessions, in a wonderful way where we experienced the entire seminar was a complete package of activities for us. A lot of inspiration and goal orientation were the immediate result of our trip to Thailand.”

  ITM Europe – the Acceptable Choice

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Please send e-mail to phigalt@phigalt.eu with questions or comments about this web site